What We Do
Assessment
We survey your features, use cases, value propositions (clinical and financial), substitutes, evidence, target users, target market, cost structures
GTM Strategy
We hone your ideal customer profile, buyer types (e.g., clinical, financial, technical), their buying processes, trigger/leakage points, qualification
Toolkits
We build out sales templates (e.g., discovery, proposals, contracts, ROI models) and playbooks (e.g., FAQs, objections, staging, CRM, projections)
Direct Assist
We can support or shadow on outreach copy, tactics, collateral, lead discovery, lead qualification, and custom deliverables for given deals
Coaching
We help founder sales leaders develop key skills needed to close: discovery, process adherence, close plans, goal-oriented scoping, follow-up
Andrew Trees
Managing Partner
Andrew has 15 years of commercial healthcare experience (ClearView Healthcare Partners, IQVIA, Agathos), including 10 years as founder-CEO, where he leveraged clinical data and peer comparison data to drive user engagement and practice change. Andrew is expert in pricing, packaging, cost accounting, value/ROI, interventional attribution, and prioritizing all of the above in early-stage sales motions.
Who We Are
Stephanie Trees
Managing Partner
Stephanie has 15 years of commercial healthcare experience (Oracle, Accenture, Agathos), including 10 years as a founder-commercial leader, working with dozens of health systems and thousands of physicians to implement, sustain, and expand practice improvements. Stephanie is expert in quality of service, process design, adherence, and building long-term, trust-rooted client relationships.
Early-Stage Growth Expertise
It's a founder story: “problem-insiders” envision a better world for patients, raise seed capital, recruit a solid team, design slick prototypes, prove concept with real users, and land a key partnership. The next goal is "close deals." Then it gets real.
We bring over 30 years of digital health and GTM experience, having closed and expanded fourteen enterprise accounts as founder-leaders, all while inspiring teams, delighting users, and keeping lights on. We also fondly remember the early days.
Let's connect.
Trees Advisors look forward to learning about your team, your market, your solution, commercialization goals, constraints, and how we can help.